marketing

Z-Wave Alliance Joins Forces with the OpenADR Alliance

Posted by Derek on February 03, 2012
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The Z-Wave Alliance and the OpenADR Alliance are collaborating on compliance and interoperability programs to support the successful market deployment of the OpenADR 2.0 standard.  OpenADR Alliance executive director Barry Haaser says the successful adoption of the OpenADR standard in the consumer market “requires a pervasive adoption of high speed Internet and residential energy management. Continue reading →

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America is losing the green energy race

Posted by Derek on December 12, 2011
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The race to renewable energy is on, and despite heavy marketing campaigns on the part of the federal government and corporations, the United States continues to fall behind. China has rapidly increased its investment in solar and wind power, becoming a leading player in the green energy space. via America is losing the green energy Continue reading →

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AFL Partners with LightRiver Technologies

Posted by Derek on November 21, 2011
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AFL has entered into a marketing agreement with LightRiver Technologies to be a value-add partner with utilities in North America and to offer a complete communications network solution for the growing Smart Grid market. via AFL Partners with LightRiver Technologies.

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Back To Basics: Utilities Must Communicate To Customers On Smartgrid

Posted by Derek on November 02, 2011
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The Smart Grid Consumer Collaborative (SGCC) released on Monday its report titled “Excellence in Consumer Engagement,” based on the analysis of efforts by U.S. organizations and utilities with consumer-facing smart grid programs. As a communicator, I found myself constantly nodding my head in agreement with what I considered to be a recurring theme within the Continue reading →

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The smart grid needs smarter marketing

Posted by Derek on October 07, 2011
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Smart grids are touted as vital to the foundation of a low carbon energy network but, while experts agree on the need for deployment, there is little consensus on how precisely to define a smart grid, or how best to accelerate its development. Experts gathering at a smart grid roundtable co-hosted by BusinessGreen and US Continue reading →

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Control4 leads consortium to teach consumers why the Smart Grid is important | VentureBeat

Posted by Derek on March 25, 2010
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“Smart Grid” may be a common enough term to folks in cleantech, but most people don’t know anything about it beyond notice that their utility is replacing their old dusty meters with digital smart meters. The lack of market education has led to backlashes and dead ends. But now a group of companies and organizations Continue reading →

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