02. February 2016 · Comments Off on Ad Avoidance in the Age of the Internet of Things  · Categories: News · Tags: , , , ,

If you made it through the long-winded title of this article, then you probably already understand what we’re talking about, but for the benefit of those who don’t, let’s briefly define the two key terms:Ad Avoidance: A behaviour characterised by an unbridled hatred for advertising, resulting in sometimes extreme actions intended to circumvent, avoid or violently destroy adverts.The internet of things: A term used to describe the ever growing network of home and office appliances which have web access.Now that we’re on the same page, let’s get right into it. The Internet of Things (IoT) is already “a thing” and its growth is unprecedented. There are a myriad fascinating topics that we could discuss regarding the IoT, but our focus in this article is its impending influence on our very own mad world of marketing.

Source: Ad Avoidance in the Age of the Internet of Things | Advertising

18. January 2016 · Comments Off on The 2 Phases of Internet of Things and Marketing · Categories: News · Tags: , , ,

In August, it was reported that 51 percent of marketing executives expect the Internet of Things (IoT) “to revolutionize marketing by 2020,” according to a study by the Economist Intelligence Unit.The question is why?IoT has been couched as a tool for ‘personalization,’ ‘engagement’ and new ‘customer experiences,’ but these characterizations are too vague. IoT may be worthy of all the buzzwords, but what will it actually look like in day-to-day life?

Source: The 2 Phases of Internet of Things and Marketing | SocialTimes

07. January 2016 · Comments Off on MediaTek Debuts New Chips For Wearables, Smart Homes And Blu-Ray Players · Categories: News · Tags: , , , ,

In the months leading up to CES, my inbox was pounded daily with pitches about revolutionary, world’s [fill in the blank] wearables, as well as the smartest, most secure, easiest-to-use, world’s [fill in the blank] smart home solutions. Most of that is marketing bluster, and that’s actually been a notable problem in those markets. There are too many problems unsolved, too many pretenders, and too much is proprietary.MediaTek is well aware of all of this, but as a chip maker, it’s working to resolve some of the above issues and also assert itself in those markets by underpinning any number of solutions. The company released the MT2523 SoC for smartwatches and other wearables and the MT7697 for smart home devices. (It also has the MT8581, a new Blu-ray SoC.)

Source: MediaTek Debuts New Chips For Wearables, Smart Homes And Blu-Ray Players

04. December 2015 · Comments Off on Hive preps major marketing push into the Internet of Things  · Categories: News · Tags: , , , ,

British Gas’ connected homes arm, Hive, is prepping a major marketing push as the brand expands beyond connected thermostats to smart plugs, connected lighting and sensors next year.Hive is making a land grab for the smart homes market in the UK, having identified 20m households in the UK with the potential to become connected homes.

Source: Hive preps major marketing push into the Internet of Things | Marketing Magazine

23. November 2015 · Comments Off on Daintree Networks Wins Awards For Internet Of Things (IoT) And Product Innovation Along With Best Customer Deployment · Categories: News · Tags: , , , ,

Daintree Networks, Inc. won both customer project and product honors from the 7th annual awards program encompassing the world’s best from every major industry. Competing against large and small organizations from all over the world, Daintree Networks was honored in multiple categories at the 2015 Golden Bridge Awards. More than 40 judges from a broad spectrum of industries from around the globe determined the winners from an illustrious group of competitors, including public and private firms, for-profits and non-profits, and start-ups. On November 16, 2015, in San Francisco, Calif., Mandeep Khera, vice president of marketing and channels, accepted the four awards on behalf of Daintree Networks during the dinner and awards presentation.

Source: Daintree Networks Wins Awards For Internet Of Things (IoT) And Product… — LOS ALTOS, Calif., Nov. 19, 2015 /PRNewswire/ —