Installations of solar systems that generate electricity are coming down in price due to materials innovations and manufacturing efficiencies. But it’s been a challenge to wring costs from the part of the value chain that is focused on business origination – identifying and marketing to qualified opportunities, conducting site assessments and system design, and financing the projects. It is labor-and time-intensive work. According to David Levine, CEO of Geostellar, a solar installer can expend an average of $4000 per deal on these activities. For the average 4kW home, that works out to be about $1/watt, or 25% of the total installed price. His company has an innovative answer that harnesses the power of data to improve operating efficiencies for business origination activities.