Although smart metering deployments continue apace, there is still a fundamental lack of awareness surrounding the smart grid among the general populace. Earlier this month, the Institute for Electric Efficiency reported that around 1 in 3 US households now have a smart meter, yet a survey commissioned by the Consumer Electronics Association (CEA) found that the majority of respondents were unfamiliar with the concept of the smart grid. Admittedly, the CEA’s research was conducted a year ago when smart meters were less commonplace than they are now, but there is consensus among industry participants that a lack of awareness is a problem that needs addressing.

via BLOG: (A Lack of) Awareness of the Smart Grid – A Problem that Needs Addressing.

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