08. May 2012 · Comments Off · Categories: News · Tags: , , , ,

Utility companies have invested billions of dollars in new smart grid program rollouts, but so far, customer adoption has been slow. A new PwC U.S. survey and report titled Listening to the Heartland: Insights into a Customer-Centric Strategy for the Smart Grid found that most (58 percent) customers have not even heard of smart grid technology and those who have feel that they have very limited knowledge of the opportunities that the smart grid offers.

The report, which summarizes key findings from a survey of 900 utility customers in the Midwest as well as follow up focus groups, explores how customers use energy, how smart grid technology will affect their everyday lives and how much they expect to embrace products and services related to the smart grid in the next few years.

via New Survey Shows Lack of Smart Grid Awareness is Hampering Adoption.