Rogers’ vision: Make Duke Energy the Amazon.com of utilities

Posted by Derek on July 28, 2010
News

Jim Rogers foresees Duke Energy Corp. operating as “Amazon Duke.” It would use a smart-grid system to offer customers discounts for energy-efficient appliances the way Amazon.com sells books at reduced prices through its Kindle.

Toward that end, the most important short-term goal for Duke is to promote customers’ conversion to electric vehicles from gasoline-fueled cars, the Duke chief executive told an international forum this week. That would make the vehicle an extension of the utility business, Rogers said.

via Rogers’ vision: Make Duke Energy the Amazon.com of utilities – Charlotte Business Journal.

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