Consumer electronics and technology companies, retailers and consumer advocacy groups, have formed the Smart Grid Consumer Collaborative (SGCC) to build consumer acceptance and use of the smart grid.

Launched at DistribuTECH, the SGCC will work to understand consumer needs and preferences, reach out to build awareness and educate consumers about the benefits of the smart grid, and share best practices for consumer engagement and empowerment.

via Firms to spread smart grid awareness to consumers.

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