These days, it seems there’s nothing that can’t be accomplished by the use of online social communities. Even lowering energy consumption.

That’s the approach taken by GroundedPower, a Gloucester, MA-based startup that produces a system that monitors consumers’ real-time energy consumption and spurs them with goal-setting and online community engagement to lower that consumption over time.

via Really Smart (and Social) Energy: GroundedPower’s System Pinpoints User Motivations to Lower Home Energy Consumption | Xconomy.