The message in Bill Clinton’s first presidential campaign, “It’s the economy, stupid” is a great example of a focused communications strategy. Utilities and vendors of energy solutions and services that require figurative and literal buy-in of ratepayers and consumers need to create focused and layered communications strategies with them in mind. Your success depends on engaging consumers in conversations about the benefits of smart grid technologies – for consumers.
via It’s the Consumer, Stupid | Smart Grid Library.
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