I like ice hockey, but I rarely watch a televised game. There’s too much living going on to spend it plunked in front of a TV. That said, I did watch the two Olympics games between the US and Canadian men’s hockey teams because I figured they would be well-played games that would be an enjoyable diversion (and they were).
What does this have to do with smart meters? Everything. NBC didn’t just broadcast the Olympics, they promoted the schedule of events to build interest and excitement about these games. Newspapers and web sites also identified the dates and times and provided those “human interest” angles in stories. If I had to work to get the information about the dates and times the US/Canada games were playing, well, I probably would have missed two great games. But NBC knew that to get its’ message to the widest possible audience, it had to repeat the game schedule (multiple times), tell me where to find more information (multiple times), and continue to advertise the game right up to the moment the puck hit the ice.
via Hockey, Smart Meters and the Consumer Focus.
Related posts:
- UK Utilities Deny Lobbying Against Smart Meters – News – eWeekEurope.co.uk
- Renewable Energy Focus – Open standard from Cambridge Consultants to accelerate rollout of smart meters
- Consumer debt sufferers could struggle with smart meters | IVA News | Money Debt & Credit
- ComEd looks to future, tests smart meters in area homes :: CHICAGO SUN-TIMES :: Business
- GE Appliances Go to the Vancouver 2010 Olympic and Paralympic Winter Games – MarketWatch
