Could EnerNoc’s own press releases backfire? It’s great that customers are beginning to earn real dollars by participating in demand response. But as more and more customers are realizing the value of their DR contributions, they are asking for a bigger piece of the pie. It is gradually getting harder and harder for the DR companies to renew contracts without handing over more of the money. Press releases like this one serve to remind customers to bargain even harder the next time their contract comes up for renewal — or the next time one of EnerNOCs dozens of competitors tries to get them to switch.
via Smart Grid: It’s Smart Grid Payback Time: EnerNOC DR Pays Store Chain $250,000.
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