Cisco Systems has long sought to branch beyond its core networking business as the expansion of the router and switching markets slowed.
First it was into advanced technologies, such as home networking, unified communications and IP telephony.
Then it became “market adjacencies,” named as such because they were seen as adjacent to the company’s existing markets. Cisco is presently developing businesses in about 30 adjacencies, including the smart energy grid and what it calls smart connected communities, where cities use networks to drive economic development and deliver services.
That list will grow shortly to 50.
During a fourth-quarter conference call on Wednesday, CEO John Chambers said an expansion of the initiatives was likely. “Assuming we are successful, you will see us expand well beyond (the) 30 we have today,” he told analysts.
He pointed out that all adjacencies are designed to expand the role of the network and are opportunities that could grow into billion dollar businesses. They are in various stages of evolution, he added.
via Cisco To Expand 30 Market Adjacancy Initiatives To 50 « TechPulse 360.
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